We Need More Slogans!

While I was away at one of our new facilities this week, an email came through from our VP Safety. He was distraught about our poor safety performance. Early in the year, we have had more than our share of accidents, and even a rollover. His email was a plea for better safety performance.

I was thinking we should name our company softball team "The Rollovers", but chances are good that senior management won't see the humor in that.

What did the email accomplish? If a company is tanking financially, will an email asking for more sales produce the requested result? Without detailed attention to the issues that are causing poor performance, and without a plan to remove the roadblocks to poor performance, nothing will change. Was it Einstein who said that the definition of mental illness was to do the same thing over and expect different results?

One of the things I find unproductive, bordering on insulting, is our use of safety slogans. We used to have a slogan a year, sort of a focus on one issue. But now, we produce a new slogan every week. And what's the result? We have a declining safety record.

Deming said that slogans are an insult to the workers. They do not produce any change in attitude or work habits. Why then do we think that some new slogan will result in improved performance? Was the old slogan flawed because because of poor rhyming scheme? Management has a responsibility to produce results. If the manager simply does the same thing over and over, then he or she is demonstrating a type of corporate mental illness - repeating a process but expecting different results.

Maybe we need a daily safety slogan since the weekly slogan has been so effective.

This week I'm off to Texas where we have acquired another company. Have a great week.